Gant is a premium lifestyle brand. Its values are based on the brand's authentic heritage from the founding of the company in the U.S.A. in 1949 by Bernard Gant, a Ukrainian immigrant, to the development of the American brand from a European perspective.
The combination of the American and European influences is the core factor today in the establishment of the Gant Womenswear brand and the source of inspiration behind its key values: Integrity, Refinement, Character, Understanding; Optimism. These Gant values define the Gant Womenswear brand, from the way the clothes are designed and cut to the way the brand is communicated.
The Gant style is defined as modern sportswear that is in line with fashion trends, while remaining classic.